It’s beginning to look a lot like Christmas…
Lidl is launching its own Christmas cola truck which is set to tour the country later this month.
The news comes after Coca-Cola announced the return of their festive truck.
Lidl customers can be in with the chance of winning up to £100 worth of items from the supermarket as well if they are quick.
The 15 tonne, 20 metre long Freeway Cola truck will be setting off on a tour of Great Britain from November 14 in a move set to rival the iconic Coca-Cola Christmas truck.
The vehicle will head to locations such as Dundee, Hull, Wolverhampton, Bournemouth and Southampton and will be giving out freebies along the way.
Lidl said the truck will ‘grant wishes’ and hand out more than 2,000 middle aisle present boxes.
These will be similar to the mystery boxes the supermarket sold in August for £20 but this time they won’t cost a penny!
The contents inside each box will be different, so the value of them will vary, but it could be up to as much as £100.
What’s more, one in 10 of the boxes will contain a golden ticket – a coupon worth £100, that you could use for your Christmas shop at Lidl.
Several present boxes will be given out at each stop to visitors on a first come, first served basis.
At each stop there will also be a pop-up wonderland and customers are encouraged to submit a wish that would make Christmas magical for them.
These wishes will be collected before the retailer then grant’s a number of these wishes, making dreams big or small come true.
Customers will also be treated to some festive food on the tour stops as guests will be invited to step inside a life-size present box and ring a bell for surprise treats such as Snowmallows, festive biscuits and more.
To celebrate the tour Lidl’s Christmas ad this year will feature the festive truck, which is driven by a character known as ‘Nick’.
Marketing Director at Lidl GB, Joanna Gomer said: “Giving back to the communities we serve is really important to us and our exciting new Freeway truck allows us toget right into the heart of them this year.
“By touring nine stops across the country, we’ll be using our giant truck to hand out present boxes, give away festive food shops and grant wishes that will make dreams come true. Look out for the Freeway truck on its tour and most importantly, come join the fun.”
Lidl’s Freeway truck will tour Great Britain from November 14 to December 1, visiting nine locations along the way from 12pm to 6pm.
The full list of locations is as follows:
- Dundee, November 14
- Harrogate, November 16
- Hull, November 17
- Nottingham, November 21
- Wolverhampton, November 23
- Wrexham, November 24
- Luton, November 28
- Bournemouth, November 30
- Southampton, December 1
