Latest sales figures suggest people are losing interest in the iPhone…

Has the world finally lost interest in the iPhone?

While some fans are eagerly awaiting the release of the iPhone 7, Apple's latest sales figures suggest not everyone is sharing the excitement. For the first time since the iPhone launched in 2007, the company are set to announce a drop in revenue as a result of declining sales. Rory Cellan-Jones, technology correspondent at the BBC, says that cheaper, Chinese substitute products pose a challenge to Apple's revenue as rivals like Xiaomi grow a larger market share. If Apple want our advice on how to sell more iPhones, we'd recommend that they focus on making a charger that lasts longer than two months.