Iconic 90s drink returning to shops after 10 years away

The iconic drink is making a comeback after being away for 10 years

Bacardi Breezer is back and better than ever.

The legendary fizzy drink is a concoction of Bacardi rum and fruit flavouring. The drink was first launched in 1993 and quickly gained popularity amongst young people.

As time went on, 'alcopops' lost their acclaim, leading to Breezer being discontinued in 2015.

Fortunately, millennials have been getting by on cocktail tinnies and BuzzBallz in the meantime. However, Bacardi announcing a UK return offers a nostalgic beverage to add back into the rotation.

The new Bacardi Breezer is now available again in bars and stores nationwide, priced at £2 for a 275ml bottle.

It comes in three familiar flavours, including Zesty Orange, Zingy Lime and Crisp Watermelon. However, the alcohol content is lower than before, 3.4% compared to a previous 4%.

The new bottle's design still holds the signature shape by Bacardi with the intention to evoke 'happy memories of good times'.

Aside from appealing to their familiar Millennial audience, Bacardi is hoping to capture the attention of Gen Z audiences as well.

Business unit director for Bacardi in the UK & Ireland, Steve Young, said: "We know there is a lot of love for Breezer in the UK and we are confident a new generation of consumers will fall in love with the new Breezer.

"RTDs (ready-to-drink products) are booming, however, the FAB (flavoured alcoholic beverage) category could do with a bit more excitement. By bringing back Breezer, we’re definitely putting the fruity taste into FAB.

"The early response from our trade partners has been overwhelmingly positive. Everyone is excited to see Breezer back for the summer," per Metro.