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07th Feb 2022

Captain Tom foundation has spent more than 10% of donations on consultants

Ava Evans

One tenth of money raised was spent on fundraising consultancy fees alone

The Captain Tom Moore foundation, set up in honour of the late centenarian, has spent more on administrative costs than charitable donations, an audit has revealed.

Set up in May 2020, the foundation pledged to support four charities chosen by Captain Tom and his family: The Royal British Legion, Mind, Helen & Douglas House, and Willen Hospice.

The year end accounts show the foundation received over £1 million worth of donations, and used it to make four grants of £40,000 to each charity, totalling £160,000.

Of the total £400,000 spent, £230,000 was spent on various administration and marketing costs.

The accounts show more than £125,000 was spent on fundraising consultancy fees between May 2020 and May 2021, which is around one tenth of all money raised.

A total £162,336 was used on management costs, meaning more money was spent on running the foundation than was donated to the charities.

The foundation was co-founded by his daughter, Hannah Ingram-Moore, who also runs PR firm, Maytrix Group and Club Nook Limited alongside her husband.

According to the 2020-2021 audit, a total £54,039 was paid into Maytrix and Club Nook for assorted costs, including transport, website and third-party consultancy.

Out of these contributions, his daughter’s firm Maytrix received £27,205 in consultancy fees.

The Captain Tom Foundation was established in May 2020, following the extraordinary fundraising achievement of Captain Sir Tom Moore during the first lockdown.

Sir Captain Tom challenged himself to walk 100 laps of his garden, with the goal of raising £1,000 by his 100th birthday on 30 April.

By the time the campaign closed at the end of his birthday, he had raised an astonishing £32.79 million (worth almost £39 million with expected tax rebates) in aid of the health service’s charitable wing, NHS Charities Together.

On 17 July 2020, he was personally knighted by the Queen at Windsor Castle. He died on 2 February 2021 after testing positive for Coronavirus.

The foundation was set up following the culmination of Sir Captain Tom’s original charitable donation, and is not affiliated with NHS Charities together.

In a statement, the Captain Tom Foundation said: “The Captain Tom Foundation was set up in May 2020 and launched in September 2020 to continue Captain Sir Tom’s legacy and to build on the beacon of hope that he had become. In the period 5 May 2020 – 31 May 2021, The foundation was dedicated to combating loneliness, championing education and equality and supporting those facing bereavement.”

Maytrix Group and Hannah Ingram-Moore have been contacted for comment.

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