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Published 17:40 20 Apr 2016 BST
Updated 21:47 20 Apr 2016 BST
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The social media app has installed an official 'Bob Marley' filter for the day - leading to accusations that it's racially insensitive by encouraging the use of blackface.
The confusion has fooled many into believing that today is Bob Marley's birthday (it isn't), while others are angry the musician is only remembered for getting high.
A Snapchat spokesperson told The Next Web:
"The lens we launched today was created in partnership with the Bob Marley Estate, and gives people a new way to share their appreciation for Bob Marley and his music. Millions of Snapchatters have enjoyed Bob Marley’s music, and we respect his life and achievements."

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