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Published 12:03 18 Feb 2016 GMT

Superdrug's aim in publishing the findings is to draw attention to issues like male body dysmorphic disorder and the lack of market for plus-sized males models.
It is interesting to note that there is a huge variation in some of the ideals, with the US ideal being ripped and toned unlike the more dad-bod-ish Australia model.
While we're just wondering what it is that Macedonians have against placing your hands on your hips.Lifestyle

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