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4th June 2025
07:54pm BST
Licking a stranger's armpit and foregoing sex for a year are among the things Brits would do for £10,000 - but for more than half the nation (55 per cent), giving up tea is a step too far!
A poll of 2,000 adults found that swimming in baked beans (37 per cent), shaving off eyebrows (27 per cent), and being locked in a lift with an ex (26 per cent) are some of the bold and embarrassing things Brits would be willing to do for ten bags.
Wearing Crocs absolutely everywhere for a month (40 per cent) and going on a blind date set up by your parents (28 per cent) also feature high on the list of outrageous things people would do to get their hands on the cash.
But in true British fashion, when asked what they would be willing to give up for a year, to win £10k, more than half (55 per cent) of the nation agree the loss of a cuppa isn’t worth the prize.
Similarly, almost two-thirds (62 per cent) would rather sacrifice the money than their mobile when asked if they would go without their phone for just a month.
The study, which was conducted by Tango to launch their new on-pack competition, revealed that a quarter (24 per cent) of shameless Brits would do something totally embarrassing to take home the money.
Whether that be performing a rendition of ‘Bohemian Rhapsody’ in a crowded tube carriage (18 per cent) or wearing their underwear on the outside for a whole week (15 per cent).
A nation dedicated to chasing the cheddar, nearly a quarter (23 per cent) would face something scary to win some cash, with two in 10 even willing to let a tarantula crawl all over their face.
There’s also no short supply of things Brits would give up to get the cash, from coffee (42 per cent) to their favourite streaming services (39 per cent). With more than a third (37 per cent) are even willing to swear off sex for a full year!
To mark the launch of Tango’s new summer-long competition, a man who knows a thing or two about winning is helping the public do precisely that. Disguised and dressed in head-to-toe orange, Love Island All Stars Winner Casey O’Gorman hit the streets incognito and challenged Londoners to scan for a chance to win the £10K cash prize.
The TV star put his marathon-running skills to good use as he darted around the city with a scannable QR code, offering those able to catch him the opportunity to enter the unmissable prize draw.
The top 10 things Brits would do to win £10K:
Asia Banger, Brand Manager at Tango, which commissioned the research, said: “Turns out Brits have no chill when it comes to chasing cash, but why not embrace the silliness every now and then.
“This is all a great reminder that the British sense of humour is alive and well – especially when it comes with the chance to win something. Though luckily, in this case, all people need to do is buy a pack and scan to enter, so those eyebrows are safe!”
Love Island All Stars Winner, Casey O’Gorman, said: “Excuse the humble brag, but I have some experience with winning so am lucky to know how great it feels.
"There’s not much I wouldn’t do to recreate that feeling, though I do draw the line at a baked bean bath!
“Tango’s offering loads of chances for people to win something themselves this summer, so get involved, get scanning, and GET TANGO’D.”
Tango’s on-pack competition is running this summer from 1 June to 12 September. All you need to do is buy yourself an eligible pack of Tango and scan the QR code found on the can or bottle to enter. You’ll then be within the chance of winning a range of cash prizes from £1 to £10,000!
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