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27th March 2016
04:18pm BST

via SNL/NBC[/caption]
That's according to Business Insider, who claim to have confirmed the figures - which apply to the app's 100m daily active users - with Snapchat representatives.
Snapchat is thought to be using the new data to go after advertising money currently set aside for TV channels, and is making the most of the fact that three in five users are creating their own content on the app, not just watching friends' snaps.
If they're able to attract new ad revenue, rather than forcing users to fork out for certain features, we reckon they'll be on to a winner.
Now to make sure the app never goes down again.Explore more on these topics: