Even Facebook are trying to emulate the success of the £20bn-rated social media firm by trialling their own version of disappearing messages.
Every time a new update drops on Snapchat the internet loses its collective mind. Now another change has come along and everyone is going wild...but not for the right reason.
New paid-for lenses have been introduced on the app and people are really not happy about having to fork out 79p to add a daft effect to their photos. Snapchat are releasing new lenses every day but are retaining some free ones.
This is what your money gets you...