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10th August 2015
02:59pm BST

The reason? Because his followers told him to - so Eric duly obliged (well actually it's because he said if 10,000 people agreed that 'Kronenbourg was the most supreme tasting beer in the world' , then he'd do the swim.)
With his iconic collar up, he plunges into the sea for the arduous swim on the beer advert. But, Cantona being Cantona, he finishes the challenge in style...
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