The game was televised ahead of International Women’s Day
Footy fans were left feeling frustrated, unsatisfied and thoroughly underwhelmed after being invited to watch a game – only to see the screen switch off during ‘climatic’ moments.
Sexual wellbeing brand Durex disrupted a London screening of the derby in a bid to highlight the ‘orgasm gap’ between sexually active men and women in the UK.
New research has revealed the lack of orgasm equity in UK bedrooms, with sexually active women four times less likely to say they always orgasm during a sexual encounter with another person than a sexually active man.
This gap grows even further when it comes to penetrative sex alone, with four in ten sexually active women versus around one in ten men (12 per cent) saying they never or very rarely achieve orgasm through this activity alone.
Women surveyed claimed to feel disappointed (22 per cent) and frustrated (20 per cent) when they don’t reach orgasm during a sexual encounter with a partner. While just over one in 10 (11 per cent) say they feel nothing as they’ve grown used to it.
The sexual wellbeing brand teamed up with sex expert Alix Fox to carry out the stunt, interrupting various key moments throughout the game, from free kicks to impending goals, before revealing to the disgruntled fans the cause they were trying to highlight and create awareness of through the activity.
In light of its research findings, Durex is launching a new campaign for ‘orgasm equity’ for International Women’s Day, teaming up with Alix to provide tips and advice to help the nation achieve some more ‘orgasm equity’ in the bedroom.
Alix comments, “Durex’s research underlines the fact that women are frequently experiencing less pleasure and less satisfaction than men during partnered sexual encounters – so it’s time to concentrate on giving them the extra stimulation, time, and focus on their needs and desires that can help make the action in the bedroom more fairly balanced.
“The football stunt helps vividly illustrate how women can sometimes be on the losing side when it comes to feeling fulfilled during sex, and how gutting it can be when play is stopped before they’ve had chance to savour their moment of climax. Let’s kick off conversations about how to help make things better!”
Elsewhere in the research, it was revealed that almost half (43 per cent) of sexually active women in the UK have at some point faked an orgasm, compared to just under a third (32 per cent) of men. While nearly one in 10 (8 per cent) sexually active women say they fake an orgasm around half the time they have a sexual encounter with another person.
Of the women that have faked an orgasm, the main reason given, cited by 50 per cent of them, was to avoid making their partner feel bad or hurt their feelings. While 40 per cent claimed they did it to bring a sexual encounter to an end.
When it comes to mutual ground in the bedroom, foreplay is key to both sexes in achieving orgasm. Nearly a quarter (24 per cent) of sexually active women and almost a fifth (19 per cent) of sexually active men claim it is ‘essential’, and around a third of men (30 per cent) and women (29 per cent) say it is very important.
However, twice as many sexually active men as women say foreplay is not important in helping them achieve orgasm.
Marcella Christophersen, Senior Brand Manager for Durex comments: “Durex wants to help people unleash the freedom to be their true sexual selves and we hope by shining a light on the issue will start a conversation and help close the gap.
“It was fascinating to see the reactions of men and women at our football stunt.”
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