After Morrisons snub Scousers in job ad, Asda request ONLY Scousers for their new vacancy 6 years ago

After Morrisons snub Scousers in job ad, Asda request ONLY Scousers for their new vacancy

Well this is a very canny bit of marketing if nothing else.

In the same week that Liverpudlians lambasted Morrisons for a job advert asking for working-class northern folk, as long as they weren't from Merseyside, Asda have moved quickly to redress the balance.

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In a move that some will welcome and others will see as pure opportunism, Asda FM are holding a casting call for a new presenter. But there's one major qualification - auditionees must be from Liverpool.

As the ad reads:

'At Asda FM we want to celebrate scousers everywhere. We're on the hunt for the next Asda FM presenter and there's only one requirement...they have to be scouse!'

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If you're of the Merseyside persuasion and fancy a go at supermarket broadcasting, the full details are on the Asda website, the wily marketing clever-clogs.