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28th May 2025
06:10pm BST

Hash brown lovers have been raving about Aldi’s alternative to the famous McDonald’s breakfast staple – which tastes exactly the same but costs a fraction of the price!
Oakhurst Breakfast Hash Browns have garnered cult status among breakfast enthusiasts, often outdoing McDonald's in blind taste tests across social media and food critic reviews.
At just £1.99 for a pack of 10 (or 20 pence apiece) compared to McDonald's £1.49 for a single hash brown, the budget supermarket's delicious morning snack comes in at around an eighth of the price of its fast-food rival.
And it’s garnering considerable attention among foodies on social media.
Capital FM host @aimeevivian shared her love of the viral hash browns on TikTok: “It’s another run don’t walk to Aldi!!” “I love a cheeky maccy’s hash brown as a treat. So to find these in @Aldi UK was a touch!”
Other app users shared their love and agreement in the comments: “These are perfect and taste better than maccies” and “they are so nice just like maccys”.
While TikToker @dadthefoodie said: "They look like McDonald’s… you can’t tell any difference."
@dadthefoodie #hashbrowns #aldifinds #foodreview #delicious #cookwithme #aldi #mcdonalds #bargain #savemoney @McDonald’s UK @Aldi UK ♬ adore u - Fred again.. & Obongjayar
Aldi has hit the road to challenge the McDonald's legendary hash brown with their own, cheaper version of the breakfast favourite – showing up outside restaurants from precisely 11:01am, just after the fast-food chain's breakfast service ends and offering free, freshly cooked hash browns to those left craving their morning potato fix.
The stunt comes as research from the supermarket has uncovered the "great breakfast frustration” — the feeling Brits experience when they miss out on the breakfast cut-off.
The study revealed that 62 per cent of UK adults believe 11am is too early to stop serving breakfast, with more than one in five (22 per cent) saying they would prefer breakfast food to be available all day.
@aldiuk You’ve got to be a clown to limit hash browns to before 11am 🤡 Where do you want to see us next? #AldiTikTok #AldiUK #AldiHashBrowns #HashBrowns #PopUp ♬ original sound - grace
Julie Ashfield, Chief Commercial Officer at Aldi UK, said: "Brits love their hash browns and our Oakhurst Breakfast Hash Browns have developed quite the loyal following, with over half a million breakfast hash browns sold in store per week.
"That’s why our hash brown van has been designed with one purpose — to bring the nation their crispy potato fix at any time of the day, not just before 11am.”
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