Kim Kardashian’s backside is now both informative and newsworthy

You can't miss it, so you may as well learn something from it...

A 'news' website has decided to put Kim Kardashian's omnipresent derriere to good use. The cheeky folk at Big Ass News are presenting serious news stories from around the web on the reality TV star's behind. The reports are often incredibly inappropriate for such tacit titillation, with disaster news and sombre stories pasted across Ms Kardashian's back-carriage. We're not sure whether it's a form of gratuitous opportunism, or a satirical comment on the cult of celebrity, but it's certainly a interesting tactic...