Bon Iver’s Justin Vernon criticises Beyoncé’s Pepsi tour

Justin Vernon, the singer and founder of Bon Iver, has had a go at superstar Beyoncé over her commercial dealings.

Speaking to the Guardian this week, Vernon criticised Beyoncé for her dealings with Pepsi, saying “You can never be self-righteous, but it’s okay to be a little righteous." "You have to believe in something. Like, I’d prefer Beyoncé didn't do a Pepsi tour. Do not take two million dollars from Pepsi and be a role model for young girls." "Do not do that. That stuff does anger me. And I feel like I am not afraid to talk about that stuff.” Vernon was almost immediately called out for hypocrisy by Fleet Foxes frontman Robin Pecknold, who posted on Instagram referencing a huge billboard ad Vernon did for whisky-makers Bushmills. https://www.instagram.com/p/BKwXcg6Ano_/ Safe to say it's unlikely that these guys will be making Tupac-Biggie-style diss tracks about one another at some point in the not too distant future... 22, a million, Bon Iver's first album since 2011's critically acclaimed Bon Iver, Bon Iver is due to be released on September 30. https://youtu.be/HNy7VtSsmu8 Catch up with the first episode of our Football Friday Live show: