The terrifying power of Pennywise.
If you've got any doubts about the appeal that nostalgic horror has with modern audiences, prepare to tremble at the record that the recent trailer for It has smashed.
The first footage of the Andres Muschietti-directed remake was the big film news of the week and this is clearly reflected in the amount of people that were eagerly tuned in to see the first official footage of Pennywise and the Losers Club.
Within 24 hours of its debut at CinemaCon, the trailer for It has wracked up 197 million views.
Bloody hell, that's a lot of people that want to be scared shitless!
Of the trailer’s 197 million views, more than 81 million views and over 1.8 million shares were from the U.S alone.
To put this incredible accomplishment into comparison,
Deadline have compiled a list which compares It to the rest of the top 5.
It appears that we all want to float with Pennywise.
It's either that or the min-series has well and truly scarred us for all for life!
Unless you were hiding out in a sewer drain, here's the terrifying trailer that the world can't get enough of.
https://www.youtube.com/watch?v=FnCdOQsX5kc
Clip via - Warner Bros. Pictures
