Aldi responds after M&S take legal action over 'Colin The Caterpillar' lookalike cake
The best birthday cake ever is being replicated by Aldi stores and Marks & Spencer is not happy about it
Aldi has started to troll Marks & Spencer, after M&S took legal action against Aldi over fears it was replicating its trademark 'Colin the Caterpillar' cake.
This comes after Marks & Spencer lodged an intellectual property claim at the High Court earlier this week over Aldi's similar caterpillar cake 'Cuthbert the Caterpillar'.
A spokesman said: "Because we know the M&S brand is special to our customers and they expect only the very best from us, love and care goes into every M&S product on our shelves.
"So we want to protect Colin, Connie and our reputation for freshness, quality, innovation and value."
M&S launched the popular product, comprised of chocolate sponge with a milk and white chocolate coating, around three decades ago and have since added similar products to the range.
Several other supermarket chains, including Tesco, Sainsbury's, the Co-operative, Asda, Morrisons and Waitrose, have launched similar sweet treats of their own, however Aldi's replica seems to have been too much for M&S.
Why is there an issue with Aldi when every other supermarket has there version ? pic.twitter.com/HDrzZQdXMI
— @nailenvymidwales (@jodiemae) April 16, 2021
M&S now wants Aldi to stop selling the product in stores and agree to refrain from selling anything similar in the future.
However, taking a glance at social media, it seems Aldi are ready to put up a fight for their caterpillar cake.
On Twitter, Aldi tweeted: "This is not just any court case, this is... #FreeCuthbert."
This is not just any court case, this is... #FreeCuthbert
— Aldi Stores UK (@AldiUK) April 15, 2021
The issue has been widely debated on social media, with this post alone receiving hundreds of comments and over 24,000 likes.