Insole sales skyrocket after Tinder introduces new height filter

"It's gone stratospheric," says company owner Ryan O'Rorke

Somewhat controversially, the Tinder feature - launched just last month - allows paying subscribers to set a preferred height range when it comes to matches, after various studies found that 80% of women will go for somebody taller than them.

It's a psychologically hurtful addition to the dating system for little dudes to swallow and now they seem to be flocking to ex-Dragons' Den entrepreneur Ryan O'Rorke's shoe insole business.

Their products discreetly provide up to three inches of extra height, allowing customers to claw back a bit of creative control.

Reacting to the mammoth sales, O'Rorke commented in a press release: "We launched Heightsole just before the height filter was added to Tinder. Once we were set up the response was incredible – the orders, comments, feedback, all of it had been amazing.

"But it's gone stratospheric after the app added the new feature. As soon as the news hit we saw a massive uptick in sales. We've 10xed our inventory order within days and are highly confident they will sell out again in no time. This isn't niche – it's a global pain point millions of men silently carry every day."

Such is the worldwide concern over male height, studies also revealed that even presidential races in America favour the taller candidates.

O'Rorke went on to say: "There has been zero product innovation in this market for years. You can buy clunky elevator shoes, which everyone can see, or you spend thousands of pounds on going through complicated surgery.

"The alternative is simple. Heightsoles are completely invisible, you can wear them with any shoe, and they are made from the same material as high-end running trainers to provide all-day comfort and orthopaedic support. After designing the product for six months, I tried the first few prototypes with my friends and they all said they felt taller and, as a result, way more confident.

"Since they officially went on sale, I've had so many positive emails from men who are using them daily and even videos telling us how great they feel using them."