Snapchat is going to get an extensive and “disruptive” redesign

"There is a strong likelihood that the redesign of our application will be disruptive to our business in the short term, and we don’t yet know how the behavior of our community will change when they begin to use our updated application. We’re willing to take that risk for what we believe are substantial long-term benefits to our business." Details on the redesign are sparse, but there's no doubting the announcement by Snapchat is a big deal in the tech world and in the race for social media superiority in general. Snapchat have never felt the need to explain the app to their users, and were content to let people use it rather than talking them through the process of the app. Now, they're admitting that this approach will only take them so far and they've to rethink their strategy to appeal to wider audience. It's rumoured that Snapchat's Map Feature (the perils of which we discussed in detail before) will become a more prominent feature of the app, and will be moved from its present position behind the camera into a more easily accessible location. But for now there's no word on when the new redesign will launch as the company comes to terms with lower than expected revenue, and 300,000 units of Snapchat Spectacles remain sitting idle and unsold.