Amazon has its own secret ‘middle of the aisle’ and it’s better than Lidl

There's a new deals section on Amazon

Amazon has launched its own ‘middle aisle’ with big discounts on everything from lawn mowers and tower fans to drones and even kayaks.

The deals are included on a new section of Amazon that offers voucher codes for thousands of weird and wacky items as it looks to mirror the middle aisle of budget supermarkets that are famous for stocking a seemingly random mix of items.

There have been ‘secret’ sections of Amazon before. Amazon Warehouse is a goldmine of cheap electronics and a great place to get near-new games consoles ranging from the new PS5 to the best-selling Nintendo Switch.

Then there is Amazon Outlet, a place where overstocked items can be found at drastically reduced prices. 

However, the new Vouchers section of Amazon is the latest to cut prices and you do not have to go in search of discount codes to take advantage of the deals.

Instead of copy and pasting the code from a voucher website Amazon automatically adds the voucher to the product when you visit the page. You can see everything that is eligible with a voucher by visiting the ‘Amazon Voucher’ filter page here.

At the time of writing the top picks include a £270 kayak for £190, or a £35 tower fan after a 10% voucher has been applied. 

The sale also includes Bosch lawn mowers, power banks, handheld and robot vacuum cleaners, tents and even Ryanair-friendly cabin bags that will help you avoid hefty fees at the airport for going over the weight or size limit. The bags cost just £10.80 in the voucher section thanks to a 10% discount. 

The deals are all available now but Amazon is preparing for a massive sale in July for 2025 Amazon Prime Day.

The sale will run across four days from 8 to 11 July and this year will include daily deals that are limited by time and stock.

All of the Prime Day deals will be available only to Prime members. If you do not have a Prime subscription you will have to sign up or get a free trial here.