He admitted that he hasn’t washed his favourite pair for 10 years The Levi’s CEO has issued a warning to people who put their jeans in the washing machine. Charles ‘Chip’ Bergh has been a strong advocate for never washing jeans and has even admitted to not putting his favourite pair of jeans through the […]

4 months ago

He admitted that he hasn’t washed his favourite pair for 10 years The Levi’s CEO has issued a warning to people who put their jeans in the washing machine. Charles ‘Chip’ Bergh has been a strong advocate for never washing jeans and has even admitted to not putting his favourite pair of jeans through the […]

1 year ago

Mystery solved! People are only just realising what the metal studs on their jeans are for. The popular item of clothing can be found hanging in most people’s wardrobes, but the design adopted so many years ago is not one we question too often. In particular, Levi’s jeans have a series of metal studs that […]

1 year ago

He admitted that he hasn’t washed his favourite pair for 10 years The Levi’s CEO has issued a warning to people who put their jeans in the washing machine. Charles ‘Chip’ Bergh has been a strong advocate for never washing jeans and has even admitted to not putting his favourite pair of jeans through the […]

1 year ago

Is this another case of fashion going too far? JORDANLUCA, a London-based menswear brand who debuted a fairly controversial new type of legwear at Milan Fashion Week last year, are now selling the viral pair of jeans for over £500. The brand specialises in erotica and kink-related fashion, and their pee-stained jeans became a major […]

2 years ago

He admitted that he hasn’t washed his favourite pair for 10 years The Levi’s CEO has issued a warning to people who put their jeans in the washing machine. Charles ‘Chip’ Bergh has been a strong advocate for never washing jeans and has even admitted to not putting his favourite pair of jeans through the […]

2 years ago