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24th Jun 2017

World Taekwondo Federation forced to change its name for a gloriously funny reason

What the actual flip?

Darragh Murphy

What the fuck?

The World Taekwondo Federation has decided to change its name to World Taekwondo because those involved were sick of the “WTF” jokes being made about the organisation.

The WTF had been referred to as such since it was founded in 1973 but, according to a BBC report, the “negative connotations” of what we all know WTF to stand for in this new “digital age” has prompted them to drop a word from the official title.

The announcement was made ahead of this week’s World Taekwondo Championships, which will take place in South Korea.

The change came about due to the fact that WTF’s more well-known meaning is”unrelated to our organisation and so it was important that we rebranded to better engage with our fans.”

And all along we thought they were just big fans of Marc Maron’s popular podcast.

“World Taekwondo is distinctive and simple to understand and reinforces the global nature of our sport,” said World Taekwondo president Choue Chung-won.

“Our vision is taekwondo for all and as World Taekwondo we are confident we can build on our success to date and achieve that vision.”