"Someone's been punched in the head a few too many times."
Conor McGregor and the sport of kings. Finally together in one truly bizarre advert.
Starring alongside Hollywood comedian Jon Lovitz, McGregor is promoting the world's richest horse race and has allowed the producers some liberties in the name of comedy.
We see 'The Notorious' arrive at a lush Middle East race-track and announce to the world that he is looking to conquer a new sporting world.
Cue incredulous questions from a reporter with a nice blazer and a healthy dose of scepticism.
Punches are thrown but the Dubliner avoids the carnage. He even gets to utter what could be the catchphrase of 2017 [or January at least]:
"It's M-M-A ya f**kin' gobshite!"
It is definitely worth a watch:
https://youtu.be/M47--fQDm8c
