When you hear the Bulgarian's name you think of nonchalance, smoking and chicken. At least we do, anyway.
But it seems the former Manchester United striker has had a nasty streak hidden away all these years.
He had not been sent off since 2002, back when he was a bright young thing coming through Bayer Leverkusen's ranks.
However that streak came to an end when he saw red for new club PAOK Salonika during their 1-0 defeat to AEK Athens.
Even when he elbows his opponents, he does it with style.