This Six Nations ad was pulled after backlash from England fans
International sport often boils down to tribalism, with rivalries between neighbouring countries that go back decades, if not longer.
It can often lead to groups of supporters reverting to outdated stereotypes, or the use of dated references in the media under the guise of pre-match banter.
Actual front page of the Daily Mirror in the lead up to the Euro 96 semi-final between Germany & England. Whoah. pic.twitter.com/J018laTWjT
— Melinda Hildebrandt (@DrMel76) May 20, 2015
If you go to any pub during the Six Nations, you'll often see a friendly - or sometimes not so friendly - rivalry between the home nations, if not between all the countries competing.
With that in mind, one can't help but think the BBC Wales promo video for Saturday's match against England is relatively tame by comparison.
If anything, it demonstrates an approach often lacking from sports promos, which by and large err on the side of caution.
However, it has not gone down well with some England supporters, with the level of backlash to the video below convincing the broadcaster to pull the clip.
— 🍔 Gastro Celtic 🍀 - 胃腸炎 (@Gastro_Celtic) February 9, 2017
"No offence was intended," BBC Wales' Richard Thomas said.
"It was meant to be tongue in cheek but clearly didn't hit the right note."
But there were plenty of complaints, from English and Welsh fans.
— Jason Harris (@LargeRugby) February 8, 2017
this is so wrong. I'm Welsh. I'm a rugby fan. I don't like seeing England beat Wales but I want nothing to do with this ad.
— Essex Havard (@_ALACS) February 9, 2017
pitiful. Imagine the (deserved) furore if this ad was the other way round. Please pull this
— Robert Rea (@robertrea) February 9, 2017
as a Welshman this trailer is an embarrassment. Not funny and not banter.
— Mark D (@Atticus_75) February 8, 2017
Not everyone agreed, of course, with plenty seeing it as just a bit of harmless fun.
Don't understand the uproar over @BBCWales rugby ad, must be the overly sensitive english
— sam (@TwmbarlwmSam) February 9, 2017
— Gordon 🥐 (@22Beardface) February 10, 2017
@bbc5live I'm English and thought the BBC Wales trailer was brilliant. Very funny.
— Paul Excell (@PaulExcell) February 10, 2017
.@BBCWales should have been allowed to keep running that 6 Nations trailer. English though I am it was pretty funny.
— Alistair Heron - Sue Gray's investigatory officer (@Al_roar) February 10, 2017
I liked the (now withdrawn) @BBCWales “What’s good about England?” rugby trailer; typical over-reaction from Twitter complaining about it 🙄
— Dave Jones 🏴🏳️🌈 (@WelshGasDoc) February 9, 2017
— Sadie Olivia Owens (@SadieOlivia_) February 9, 2017