Search icon


07th Dec 2018

Guinness to become the new title sponsor of the Six Nations

Jean-Emile Jammine

The championship will be renamed to the Guinness Six Nations from 2019

Guinness have been confirmed as the new title sponsor for the Six Nations tournament in a six-year deal starting with the 2019 season.

In a statement on Friday, Guinness hailed the new partnership, saying: “The Six Nations is one of the world’s best attended sports events and regularly attracts record TV and online audiences in the UK, France, Ireland, Italy and all over the world.

“The new partnership with Rugby’s Greatest Championship cements the Guinness brand’s position as one of the game’s biggest supporters.

“The new sponsorship is a six-year deal and considerably strengthens Guinness’ commitment to rugby, adding to an already extensive portfolio that includes the Guinness PRO14, and partnerships with the four Home Unions and leading European clubs Leinster and Munster.

Commenting on the deal, Six Nations CEO Benjamin Morel said: “We are absolutely delighted to enhance our long-standing relationship with Guinness and they will be a terrific title sponsor for Rugby’s greatest championship. Guinness are world leaders and our partnership between two great iconic brands will help us reach new audiences on a global scale.” 
“We could not be more excited to be working with the Guinness team over the coming years on developing new and innovative ways to connect with our fans and consumers.”