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13th Sep 2022

Man City ‘second largest brand in football world’, data shows


City are second only to Real Madrid

Premier League champions Manchester City are the second-largest brand in the football world according to data published by Sports Lens, with only European champions Real Madrid ahead of them.

City’s brand value is calculated as being €1.32bn – behind Madrid on €1.52bn, but enough to see them overtake Barcelona and move into second.

The Abu Dhabi-owned Premier League club saw its brand value to jump by 18.7% in the space of a year having posted the highest revenues in football for the previous year.

Barcelona are narrowly behind City with a brand value of €1.3bn and are followed by Liverpool (€1.27bn) whose value increased by 30 per cent over 12 months.

Manchester United, meanwhile, have dropped to fifth – their lowest ever ranking – with a poor season on the field taking its toll. They have previously never been lower than third.

In terms of the most valuable leagues, the Premier League dominates with a total value of €8.6bn for 2022 – more than double that of LaLiga (€4.1bn). The German and Italian top flights follow with €3.1bn and €2.1bn, respectively.

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