They might not have been a top-flight team in over a decade, but Leeds United still know how to make headlines.
There was a time when Leeds were the champions of England. Hell, the Yorkshire side were playing a Champions League semi-final as recently as 2001.
But nowadays they're more likely to find themselves in the headlines for
the antics of their controversial owner, Massimo Cellino. When he's not
banning Sky Sports from Elland Road, the Italian can be found
slapping a pie tax (which has since been scrapped) on any supporter loyal enough to have stuck by the club for this long.
So it must be nice for any Leeds fans to see their side in the news for positive reasons, even if it's something as ultimately meaningless as having a nice new kit.
And, in fairness, it's pretty nifty looking.
https://twitter.com/LUFC/status/758733506629414913
We're not quite sure where to start here. Just look at that collar. That's how you pull off a collar on a football shirt. The sleeves are the right length and tight at the ends to give us all the false impression of bulging biceps.
And what's more, this is one of the situations where a sponsor has sacrificed its regular logo to help it blend more naturally into the jersey, and we applaud that.
The only problem is that it could be a little see-through in the rain/once the sweating begins.
And the goalkeeper strip isn't bad either, with even the club's logo committing to blending in with the overall colour scheme.
The away strip, meanwhile, stays true to Leeds' blue and yellow alternate colours.
https://twitter.com/LUFC/status/758747045385478145
And for the first time in a long time, the Leeds fans allowed themselves to be happy with something the club had done.
https://twitter.com/ephemeraljoy/status/758735993520332800
https://twitter.com/RaLUFC/status/758737540367081472
https://twitter.com/MattistutaG/status/758736233019297793
https://twitter.com/DeanIrwin81/status/758766733440192512
https://twitter.com/dhobbo/status/758739247440330752
https://twitter.com/LucasG1998/status/758734628031037443
https://twitter.com/jtreeves98/status/758754062611415041
https://twitter.com/AltayLUFC/status/758733629363134465
Even if the players didn't exactly look thrilled to be modelling it...
https://twitter.com/tonypdickinson/status/758734056959807488
https://twitter.com/CerealDestroyer/status/758734230541131777
https://twitter.com/CharlieEllzz/status/758734221330354180
https://twitter.com/Kettilikorthet/status/758807063724068864
Still, there's always one...
https://twitter.com/LVOAlex/status/758733583682985984
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