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15th Dec 2016

‘Leaked’ Barcelona 2017/18 kit with new sponsor is ballsy

This will divide opinion

Conan Doherty

Barcelona don’t do things by half measures.

But they do things a lot quicker than others so Christmas has come early for all you who like to indulge in a bit of soft jersey pornography.

The Catalan club’s new kit for next season has already been leaked online and it is wildly different than this campaign’s one not just because of the big new sponsor planted in the middle.

Japanese e-commerce giant, Rakuten, agreed a deal with Barcelona last month to sponsor the official shirts for over 56 million euro a year. And it’s safe to say that it will make a mark next season.

This is the image that is being circulated as Barca’s 2017/18 kit:


It’s not the time of year to go through the kit’s detail and point out what’s going on with it as if we actually have any authority in the fashion world – we’ll save that nonsense for the low summer season.

The stripes are different, the colour looks a little different to the current edition:


There’s not much more to say, it’s a decent kit – probably not better than this season’s which generally always looks much more pristine when it’s wrapped around a god-like mannequin’s body.

And of course, we don’t know if that really is the new kit, or something someone came up with in their back bedroom and posted it online just to fool everyone.

Time will tell.

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