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09th Feb 2022

Kurt Zouma dropped by Adidas after attacking his pet cat

Daniel Brown

Zouma’s sponsorship deal began last year

West Ham defender Kurt Zouma has lost his sponsorship deal with adidas after he was caught kicking and slapping his pet cat in a video.

A clip released by The Sun on Monday showed the Frenchman attacking his cat in a video that was initially recorded by his brother.

The 27-year-old has since apologised, with the Hammers also condemning his actions and finning him £250,000, while his two cats have been seized by the RSPCA.

Now, adidas have confirmed that its deal with Zouma, which started last year, will be terminated in response to the video.

A statement from the German manufacturer read: “We have concluded our investigation and can confirm Kurt Zouma is no longer an adidas contracted athlete.”

Vitality also announced that they had suspended their sponsorship with West Ham after the video footage was released.

Additionally, Experience Kissimmee – another of West Ham’s sponsors – have said that they are ‘evaluating their relationship’ with the club after they decided to name Zouma in their starting XI for their game against Watford on Tuesday night.
Hammers boss David Moyes attempted to justify his decision by saying that he chose to include the centre-back for ‘footballing reasons.’
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