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21st April 2022
10:37am BST
Reports have suggested that the tennis and Formula One stars have pledged to invest £10m each as the pair have become established investors in recent years.
The pair's involvement in the bid led by Broughton has come as a surprise - in particular seven-time world champion Hamilton's involvement, who has previously identified as an Arsenal fan.
Williams and Hamilton's involvement was also described as a serious investment decision, especially given the sporting pedigree both stars have. Alongside the duo in the UK-backed consortium is a former sporting icon in the name of Lord Sebastian Coe.
This isn't the first time sports stars have pledged to invest in Premier League clubs either. NBA star LeBron James has been a shareholder at Liverpool for almost a decade.
Should the bid be successful, it has been reported that Hamilton would like to have a hands-on approach in helping the club's efforts to promote diversity, equity and inclusion.
The 37-year-old and Williams have both been huge advocates in helping to promote equality and have been the faces of numerous initiatives to spread awareness.
Although the deadline for final offers to submit bids for Chelsea was last week, several names have been touted as being connected with the three respective bids, with all three bidders told that they must provide legal undertakings in which they will guarantee at least £1bn of investment in the club's infrastructure, its academy and women's team.
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