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21st Sep 2016

Euro 2020 logo launch reminds us that England is getting a major tournament final

Less than four years away now

Tom Victor

In case you hadn’t heard, Euro 2020 is coming to England.

No, not all of it. That would be greedy. Just the bit with the glory.

Wembley Stadium will hold the semi finals and the final of the tournament, which will be spread across Europe’s biggest footballing cities, like Munich, Rome, Glasgow and Baku. No, really, Baku.

It seems some people had no idea, or at the very least they’d found it out at the time, thought ‘oh, that’s nice’, and forgot about it while Euro 2016 offered a welcome distraction.

Well, now it’s been left in no doubt as Uefa have unveiled the logo and brand identity for the tournament, including a helpful reminder that London will play its part.

https://twitter.com/UEFAEURO/status/778560427173306368

Each of the 13 host cities will have its own logo to go along with the wacky waving inflatable arm-flailing tube man design above, and London’s incorporates Tower Bridge.

Further individual badges will be gradually rolled out for the other 12 host cities: Amsterdam, Baku, Bilbao, Brussels, Bucharest, Budapest, Copenhagen, Dublin, Glasgow, Munich, Rome and St Petersburg.

The tournament was launched at London’s City Hall, with mayor Sadiq Khan joining Uefa head honcho Alexander Čeferin, who has described England as “mythical cradle of football”.

Did someone say ’54 years of hurt’?

FFL Promo Endboard (Full Date)