We know all about Cristiano Ronaldo's vanity by now - from his narcissistic celebrations on the pitch to his roaring reaction at being awarded the Ballon d'Or.
But despite the embarrassment he should be feeling at his self-indulgent behaviour, the 30-year-old always seems to take it one step further.
https://www.youtube.com/watch?v=Cdqyh-aeCL8
This week he picked up a record fourth European Golden Shoe after scoring 48 goals in 35 La Liga matches last season.
And to celebrate his achievement, Ronaldo apparently spent a few hours soaking in a bath of fake tan.
He looks more orange than the cast of TOWIE...
https://twitter.com/lukejohnston87/status/654049898913005568