The video is part of Hyundai’s For the Fans campaign, which celebrates fans as the real heroes of football
Chelsea stars Eden Hazard, Olivier Giroud and Willian feature alongside some of European football’s other more recognisable faces in Hyundai’s new ‘Matchday in Europe‘ video.
Released on Wednesday, the video follows groups of supporters from Hyundai’s five partner clubs – Chelsea, AS Roma, Atlético Madrid, Hertha BSC and Olympique Lyonnais – as they travel to and from their team’s games.
Each of the players are seen interacting with fans as they take on different matchday roles, including baristas, photographers, club shop assistants and stewards. Antoine Griezmann, Memphis Depay, Edin Dzeko and Nabil Fekir also feature, as does former Chelsea striker Salomon Kalou.
The video celebrates the role football fans play in supporting their teams and forms part of Hyundai’s For the Fans campaign, which celebrates fans as the real heroes of football.
“Personally, when I go onto the pitch I play for the fans,” says Hazard. “As players we are lucky to have the Chelsea fans because they travel everywhere and always show great support.”
https://www.youtube.com/watch?v=eRjIv6lRxiI
“As part of our partnership with Chelsea, we want to put the fans first and at the heart of the action – so what better way to demonstrate that than with some of Europe’s biggest stars assisting them on matchday?” says David Pugh, Hyundai Motor UK’s Marketing Director.
“Through our partnership with Chelsea, we’re committed to creating a range of innovative initiatives that enhance fans’ matchday experience, bring ease to their mobility and make football more accessible and enjoyable for them.”
