Winamax have reportedly posted around 20 tweets mocking Bordeaux
Bordeaux has announced the termination of its partnership contract with Winamax after the company posted negative tweets about the club after their last match.
Winamax - which is a sports betting site - agreed a deal with the Ligue 1 club last summer, but
France Bleu have reported that Bordeaux have cut ties with their main sponsor after they posted jokes and memes about the club on social media.
"We are terminating our partnership contract with Winamax, whose communication had dissociated itself from the club through videos or tweets about the last match," said Thomas Jacquemier, Bordeaux's Chief Operating Officer.
"We have humour but here we are not in the spirit of a partnership."
According to
France Bleu, around 20 tweets mocking the Girondins were published by Winamax over the past three months – which does not take into account any that have been previously deleted.
The sponsor responded almost immediately after the statement was published on Twitter, continuing their mockery of Bordeaux - who currently sit in 19th position in Ligue 1.
"We've been looking for a good defense for 1 hour, but like the Girondins, we can't find it," responded Winamax.
https://twitter.com/WinamaxSport/status/1481989424439246852?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1481989424439246852%7Ctwgr%5E%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Finsidersport.com%2F2022%2F01%2F17%2Fbordeaux-ends-winamax-deal-over-tweets-not-in-partnership-spirit%2F
Following additional reports that the brand was investing up to €1.3 million per season, Jacquemier added: "Yes, there is a shortfall but we will compensate for it with other income.
"But we have to see the positive things because the Girondins de Bordeaux have not lost their attractiveness and we have received the arrival of a new sponsor which was not planned."
France Bleu also claimed that, while the club’s supporters are allowed to mock the team after losses, it 'does not pass' when it comes to the club's partners.
The Girondins have since introduced the sponsor 'Coeur Marine & Blanc' which, according to the club, 'is more in line with the values of the club because it is a young foundation created by the club a little less than two years ago'.
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