Expect it to be among the words of the year come December.
One thing you have to hand to Donald Trump; while he regularly tweets out the most self-serving, blinkered, misanthropic, hateful and downright negative dirt that comes into his head, at least his spelling is usually somewhat accurate.
With that in mind, what the hell is this?
https://twitter.com/realDonaldTrump/status/869766994899468288
Look, anyone can make a complete balls of a tweet, and had he hastily deleted the message and posted what he had meant to say quickly - something, surely, along the lines of, 'Despite the constant negative press coverage of my presidency, I love the New York Times dearly. Wonderful people.' - nobody would have batted an eyelid.
But two and a half hours later, it's up there, and now we're all about the 'covfefe'.
Here it is again, in screengrab form, just in case someone in the White House decides to take control of the wheel.
The world is now in thrall to President Covfefe.
https://twitter.com/oconnellhugh/status/869800909907390464
https://twitter.com/HamillHimself/status/869803135782461440
https://twitter.com/theirishfor/status/869801440826576896
https://twitter.com/CovfefeAF/status/869802091853758464
https://twitter.com/CovfefeAF/status/869802648295292929
https://twitter.com/jacksondame/status/869801616366600192
https://twitter.com/ProducerOllie/status/869802124519067648
https://twitter.com/MrGeorgeWallace/status/869804609073696768
