What where you shop says about your politics

Political clean up on aisle five

This is what a new study by research organisation More in Common has revealed, as they split the nation into political shoppers.

There are of course some shops which line up with expectation, however, there are a few curveballs in there too.

The data is based off an overall voting intention.

Labour leads overall at 26 per cent vote share, with the Tories second on 22 per cent, Reform third on 20 per cent, Lib dems on 12, Greens on 8, Restore on 7 and the rest as other.

This voting intention is important because it explains some of the trends in the data, since the largest number of respondents are Labour voters.

The red wall of supermarkets

Labour voters lead in four supermarkets, Tesco, Asda, Aldi and...Waitrose - yes, the true home of the champagne socialist.

M&S and Sainsbury's are the Tory heartlands while Reform topped the bunch in Morrisons and Lidl.

However, while they may not dominate the supermarkets, the Lib Dems, Greens and Restore all have their favourites.

Unsurprisingly, the Lib Dems favourite is Waitrose, the Greens love a bit of Lidl and Restore can't resist going to Aldi.

The full data set is below.

M&S: Conservative 33%, Labour 25%, Reform UK 20%, Green 7%, Liberal Democrat 5%, Restore Britain 5%

Sainsbury’s: Conservative 27%, Labour 25%, Reform UK 20%, Liberal Democrat 13%, Green 7%, Restore Britain 4%, Another party/Independent 2%

Waitrose: Labour 28%, Conservative 24%, Liberal Democrat 21%, Reform UK 18%, Green 7%, Restore Britain 2%

Tesco: Labour 28%, Conservative 22%, Reform UK 18%, Liberal Democrat 12%, Green 8%, Restore Britain 7%, Another party/Independent 2%

Morrisons: Reform UK 23%, Labour 21%, Conservative 20%, Liberal Democrat 16%, Restore Britain 8%, Green 7%, Another party/Independent 3%

Asda: Labour 33%, Reform UK 19%, Conservative 18%, Liberal Democrat 12%, Green 8%, Restore Britain 7%

Aldi: Labour 32%, Reform UK 21%, Conservative 18%, Restore Britain 12%, Green 6%, Another party/Independent 5%, Liberal Democrat 2%

Lidl: Reform UK 25%, Labour 21%, Conservative 17%, Liberal Democrat 14%, Green 13%, Restore Britain 6%, Another party/Independent 1%