Reform free fall continues as party drop to third place in latest polling

It's the first time Reform have been outside the top two since 2024.

YouGov’s latest polling recorded a three-point jump in support for the Conservatives in the wake of their party conference. Combined with a one-point drop for Reform, this means the Tories have overtaken Nigel Farage’s party into second place.

Labour remain top but only by one point ahead of the Conservatives after a one-point drop in support.

Sky News’s deputy political editor Sam Coates shared a note from YouGov about the latest polling, highlighting how the changes are within the three-point margin of error.

However, they pointed to a ‘conference bounce’ and increased coverage of the Tories over the last week as likely being a key factor in their jump in support.

They also said this was the first time YouGov have had Reform in third place since 2024.

The importance of a ‘conference bounce’ was also noted by More in Common’s Luke Tryl, who said the polling should be “a further warning of risks of a snap election.”

According to polling aggregator PollCheck, If YouGov’s data was replicated in an election it would see Labour win 244 seats, 62 short of a majority.

The Conservatives would be the second biggest party on 167 seats, whilst Reform would be in third with 85 seats.