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23rd May 2016
09:37am BST

Uber also knows users are more willing to accept a 2.1x surge than 2.0x one, this is because of phenomenon called "charm pricing"; the same reason that loo roll costs £2.99 instead of £3.00.
Chen called it an “interesting kind of psychological fact of human behavior,” but promised that the company is not using that data to price gouge riders.
Meanwhile, "everyone's personal driver" has also admitting to experimenting with the possibility of Driverless Cars over the next few years, which could see them reducing their number of employees and letting go of a lot of drivers.
https://twitter.com/Khanoisseur/status/733545263348875264
If you too are feeling a little exploited, don't worry. So is the whole of Twitter...
https://twitter.com/desusnice/status/732720942280019968
https://twitter.com/johnlawrenceusa/status/734652557256167424
https://twitter.com/omgofinternet/status/734650440265142272
https://twitter.com/hanseric/status/734648310225633280
https://twitter.com/rohancs/status/734616389806399488
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