And STILL the sexiest bald man in the world...

For the second year in a row, the Prince of Wales has been handed the bald crown based on a study from search marketing agency Reboot.

They looked at the search traffic for some of the most famous bald men in the world, and working out how many times people were looking for risqué pictures of them.

And Wills topped the list once more, beating Dwayne 'The Rock' Johnson to number one spot.

Researchers said: "Bald men have stolen the hearts of millions of people around the world, from Stanley Tucci to Zinedine Zidane to John Travolta.

"We've conducted scientific research and crunched the numbers to officially crown the Sexiest Bald Man for 2024.

"The heir apparent to the British throne was considered a heartthrob in his younger years, but if our study is anything to go by, he still has sex appeal today.

"With 16,800 annual searches for 'Prince William' followed by 'shirtless' or 'naked' on Google, it's clear the public agrees."

The top 10 for 2024 is as follows:

1. Prince William
2. Dwayne 'The Rock' Johnson
3. Shaquille O'Neal
4. Kelly Slater
5. Terry Crews
6. Danny DeVito
7. Samuel L. Jackson
8. Thierry Henry
9. Stanley Tucci
10. Vin Diesel

The research also looked at the height and net worth of each celeb, and analysed how much each of their faces lined up with the mathematical 'golden ratio,' which is meant to be the ideal proportions of the human face, often used in art.

They even looked at the 'shine factor' of each bald male's head, with Prince William scoring an impressive 74 per cent on this factor.

As for the rest of the top 10, they'll need to work on their bald game if they want to usurp the royal at the top of the charts it seems.