Prime is one of the most-sought after drinks in the country
Shoppers queued at the crack of dawn outside Sainsbury’s across the UK for today’s reported arrival of Prime drinks – only to be met with empty shelves.
Reports said Logan Paul and KSI’s energy drinks – including a limited edition flavour – were due to be on sale at the shops from today (February 21).
As a result, queues were seen once again seen at stores in the early hours, in similar scenes to those at Aldis across the country when they announced they were stocking the drink.
When the doors opened at stores in Maidstone, Birmingham and Torquay, some shoppers ran to the shelves.
But instead of bottles of the drink, fans were met with empty ‘point of sale’ cardboard boxes and signs saying the shops were still waiting for stock.
Some of the parents had been waiting in line long before the stores opened.
Claire Smith, a 52-year-old mum from Solihull, said: “I’d taken my children, aged 12 and 10, into Marshall Lake Sainsbury’s.
“They’d been nagging me for it for a week. They got me out of bed, all excited to buy it with their own pocket money.
“We dashed into the supermarket, running across the car park to be the first ones in.
“Once they realised there was no Prime in stock, they were really disappointed.
“A sales assistant told us to come back on Friday, but they had it in their heads that they were going to get it today.”
According to the Daily Record, a Sainsbury’s spokesperson said: “We know our customers actively seek the latest in product innovation. We are excited to be launching the following Prime Hydration products in store from Tuesday 21 February.”
The supermarket is set to stock flavours lemon lime, blue raspberry, tropical punch, ice pop and limited edition orange and mango.
The drink retails at £1.99 a bottle, although some smaller retailers have been selling the drink for inflated prices due to its scarcity on supermarket shelves.
KSI and Paul recently revealed in an interview just how much their drink has made them since it launched.
Related links:
- Nutritionist warns parents she wouldn’t let her child drink Prime
- ‘Little Del Boy’ sells empty bottles of Prime on eBay
- Aldi shoppers rage at man’s shameless tactic to buy crate of Prime energy drink
