Noel Edmonds is accustomed to being attacked every time he expresses an opinion on...well, just about anything.
Just a few weeks ago, he came in for a lot of flak for comments attacking the BBC - while dressed as a woman.
https://twitter.com/LondonW128QT/status/736886841580785666
This morning, he's getting a lot of abuse for tweeting about the virtues of a device called an EMP Pad, which he claims "slows ageing, reduces pain, lifts depression and stress, and tackles cancer."
And just for emphasis, he says: "Yep, tackles cancer!"
https://twitter.com/NoelEdmonds/status/740067385592434688
He
really likes his pad.
https://twitter.com/NoelEdmonds/status/740066623776825344
Noel has gone in hard on his claims for the device's supposed abilities and merits.
https://twitter.com/NoelEdmonds/status/740072780746661888
Needless to say, this has provoked a lot of anger from people, but Edmonds arguably made things worse with his replies, one of which implied that diseases like cancer are "caused by negative energy".
https://twitter.com/NoelEdmonds/status/740075927036649472
The rest of the reaction to his claims comprises anger and mockery. Mostly mockery.

https://twitter.com/jojubs/status/740079682213793792

https://twitter.com/SimplyPaul/status/740090137825169408
And perhaps the most devastating reply of all: