‘Luckiest’ UK towns and cities named by the National Lottery

Some locations are luckier than others

Where lottery players have the most luck is now all revealed thanks to a recent analysis.

Britain’s second largest city, Birmingham, has topped the leaderboard for life-changing wins, as it has produced no less than 234 millionaires since it launched 32 years ago.

Aerial view of Birmingham, UK, in January 2026. Credit: Getty Images

Next is Belfast with 202 millionaires while the top three is completed by Glasgow with 178 millionaires, since 1994.

The highest rate of National Lottery millionaires per adult is the Scottish town of Motherwell, where one millionaire is made for every 4,156 adults.

Watford and Liverpool follow in second and third place respectively, while ranked among the country’s luckiest locations are also Dumfries, Romford, Llandrindod Wells, Durham, St Albans, Sunderland and Hull.

Manchester is the city with most millionaires in just three years

Meanwhile, over the past three years, Manchester has had the most National Lottery millionaires, with 30 millionaires created since 2023.

It is followed closely by Liverpool with 29 millionaires and Birmingham with 27 during the same period.

Other towns and cities that have featured in the top ten for wins over the last three years include Belfast, Portsmouth, Leicester, Glasgow, Nottingham, Peterborough, and Swansea.

“One of the things we love most about The National Lottery is seeing luck turn up in every corner of the UK”, Kathy Garrett, Winners Experience Lead at Allwyn, operator of The National Lottery said.

“From big cities to small towns, we’ve celebrated thousands of life-changing wins over the years, and these figures show that there is no single postcode for luck”.

“More than 8,000 people have become millionaires since launch, and every draw creates the possibility that the next big winner could come from anywhere”.