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13th February 2023
05:11pm GMT
Lilt will be replaced by a new Fanta flavour (Coca-Cola)[/caption]
“Keen Lilt fans may have spotted a gradual transition as the drink has made its way into the Fanta family over the past few months, with changes to its packaging and logo,” said Coca-Cola Europacific Partners.
“Some have even hypothesised on social media that Lilt may be becoming part of the Fanta brand, and one even went as far as producing their own news broadcast-style video.”
CCEP GB VP of commercial development Martin Attock said: “Our main priority with this announcement is to reassure Lilt’s loyal fanbase that absolutely nothing has changed when it comes to the iconic taste of the drink they know and love.”
“It’s still bursting with tangy tropical flavours. It’s just got itself a new name.”
Lilt made its UK debut in 1975 with the tagline: ‘The Totally Tropical Taste’.
In the 1980s, its adverts famously depicted the 'Lilt man' delivering cans of the drink to sunbathers on the beach.
Fanta was valued at £281million towards the end of 2022, more than 17 times that of Lilt - which managed sales of £15.6million over the same period.
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