Jeremy Clarkson’s Diddly Squat Farm produce now available in major UK supermarket

No need to wait in long queues

In order to get your hands on them you no longer have to travel all the way to the Cotswolds and join the long queues.

Products have already hit the shelves following the signing of an exclusivity deal of Ocado with the Chipping Norton business to be the first major supermarket to stock the hit TV brand.

Clarkson opened his farm shop back in 2020, as part of the first series of Clarkson’s Farm.

It has since become a popular tourist hotspot.

Here's what you can get

Available in this deal are a whole range of items, including Diddly Crisps, with flavours like sausage & mustard, lightly-salted, cheese & onion, and mushroom & wild garlic.

Other items you can get your hands on are Real Ale Chutney, Piccalilli Chutney, Chilli Jam, Smoked Chilli Mayo, Habanero Chilli Relish and the farm’s Beer Mustard.

Then, there’s Buttery Crumbly Fudge or even the signature ‘Little Turds’, which are nuggets of chocolate covered honeycomb, if you’ve got more of a sweet tooth.

Both Ocado and Diddly Squat will co-fund outdoor learning and land-based skills through the Ernest Cook Trust, as part of the deal.

Either until the end of March next year or until donations hit £20,000, every Diddly Squat item purchased from the Ocado website will result in 5p being donated to the cause.

If your favourite Diddly Squat staple isn’t available yet, don’t you worry as more products are expected to be added to the range over the coming months.

Lucy Silver, partnerships lead at Ocado Retail, said that “Diddly Squat is an exciting brand to have on site and allows us to deliver a farm shop experience to our customers’ doors”.

“We’re always looking for ways to support British products and expand the choice of local produce for our customers.”

Clarkson’s long-term partner and co-founder of the farm business, Lisa Hogan, added that “Diddly Squat has always been about celebrating British farming in a hands-on, practical way, from what we grow to how we share it with people.”

“This partnership with Ocado is a natural step in making our farm more accessible to customers across the country, while staying true to our roots.”

Previously, Diddly Squat Farm Produce was available to buy on Amazon, and has been in some Amazon Fresh stores.

Prior to Amazon, Brits could buy from the Diddly Squat direct-to-customer website.