news
Share icon

Share

Jamie Oliver literally danced with joy when he heard about the new sugar tax

Published 16:12 17 Mar 2016 GMT

Jordan Gold
Jamie Oliver literally danced with joy when he heard about the new sugar tax

Homenews

Celebrity chef and Turkey Twizzler-slayer Jamie Oliver is delighted about the government's new sugar tax.  In fact, he did a dance of joy outside the Houses of Parliament in response to the measure announced in George Osborne's Budget yesterday. https://twitter.com/jamieoliver/status/710097753372631040 For healthy-eating advocate Oliver, this is a long-awaited victory that should go a long way to "tackling childhood obesity and our crumbling NHS." The ecstatic chef told the BBC that the passing of the bill came as a "massive surprise":
"I never thought we'd get it. Everyone I met in power about it was 'umming and ahing'. I was getting no body language that it was a go-er ... We just kept bringing the logic".
The tax, which is technically a levy (insert boring economics here), will come into effect in April 2018, and is expected to significantly raise the price of many popular sugar-packed products. https://www.youtube.com/watch?v=YX5hnGQE7N4 https://twitter.com/daily_politics/status/710132485573595136

Explore more on these topics:

Jamie Oliver literally danced with joy when he heard about the new sugar tax