Influencers divided on Norway’s new law on photo editing

Influencers will now have to put disclaimers on posts that they have modified or put a filter on.

Social media influencers in Norway have been reacting to the new law introduced by the government there which will mean they can't post modified photos without declaring what they've done. The new laws were passed as an amendment to Norway's Marketing Act. The Norwegian government website says that the aim of the new rules is to reduce pressure in society due to "idealised people in advertising." The website says: "Among other things, a duty is introduced to mark retouched or otherwise manipulated advertising when this means that the person's body in the advertisements deviates from reality in terms of body shape, size and skin." The law will apply to platforms such as Instagram and Snapchat and affects anyone who posts paid promotion on social media. This includes influencers, actors and singers. Madeleine Pedersen, an influencer from Norway, told the BBC that it's "about time" this sort of law was brought in. She added that she thinks the law will now make influencers less likely to edit their pictures. However, Eirin Kristiansen, another influencer from the country, said that she thinks the law is "not very well thought out." The 26-year-old told BBC Newsbeat: "To me, it seems more like a shortcut to fix a problem that won't really do any improvement.