I’m A Celeb star Angry Ginge reveals name change as he unveils new persona

He has a new persona

In his new role as ‘Hangry Ginge’, the social media sensation famed for his fiery reactions and quick wit puts these skills to the ultimate test to restore his hometown’s sense of humour, by any means necessary.

It comes as a study revealed Brits are most likely to feel ‘hangry’ at 2pm – that familiar moment in the day when energy dips, patience thins, and even the best joke can fall flat.

And when this happens, 48 per cent completely lose their sense of humour – showing that an empty stomach doesn’t just drain energy, but the ability to laugh too.

Patrolling the streets of Manchester, looking for those in need for a snack, watch as he surprises unwitting members of the public outside their offices, on their bikes, and even in the back of their van by the King of the Jungle, armed with nourishment for both the stomach and soul.

The research behind his mission, a survey of 2,000 adults, was commissioned by Babybel as part of its 27-year partnership with Comic Relief.

It found the average time from first hunger pangs to full-blown ‘hanger’ is 42 minutes, highlighting just how quickly Brits’ moods can swing when the snack runs out.

A spokesperson for Babybel, which teamed up with “Hangry Ginge” to tackle those everyday hangry moments, said: “We all know how quickly hunger can get in the way of our sense of humour and our research shows just how easily those hangry moments can take the fun out of everyday life.

“Through our partnership we aim to bring a little light relief, combining laughter with satisfying snacks to give people a small boost when they need it most.

“Together, we’re showing that feeling good, doing good, and having fun really do go hand in hand.”

Hanger is most likely to strike because of a hectic schedule, with those affected likely to have skipped breakfast (25 per cent), forgotten to eat because they were working nonstop (24 per cent), or had their lunch pushed back because of a meeting (20 per cent).

Despite 61 per cent confirming it’s no easy feat for them to lose their sense of humour, hanger is clearly a strong enough emotion to do this.

As 19 per cent find it difficult to make jokes and 18 per cent can’t even laugh at something funny when this feeling overtakes them.

But laughter and humour are clearly very important to the nation, as 86 per cent confirmed these are too vital to life to lose, even temporarily.

Which explains why 43 per cent always carry ‘emergency snacks’ in case hunger creeps up and steals their capacity for comedy.

Over half (54 per cent) reach for a satisfying snack, while one in five (20 per cent) prefer a protein option.

Other things people struggle with when they’re hangry included staying calm (28 per cent), maintaining a positive outlook (25 per cent), or enjoying the little things in life (20 per cent).

It can also lead to behaviours people are less than proud of, as 21 per cent will snap at someone, 16 per cent will make irrational decisions they later regret, and the same number (16 per cent) will even argue with a loved one, on at least a weekly basis.

Luckily, it only takes six minutes after munching on something for the average Brit’s body and mind to return to their regular functions, according to the OnePoll.com data.

But if they don’t have something to satisfy their hunger on hand, the alternative fix is humour – as the most powerful tool capable of turning a bad mood into a good one instantly was identified as a laugh with a friend (38 per cent), followed in second place by a delicious snack (35 per cent).

The types of humour most likely to turn frowns upside down were found to be inside jokes with friends (25 per cent) and quintessentially British dry, deadpan humour (22 per cent) or sarcasm (21 per cent).

The snack brand’s spokesperson added: “It’s clear that hunger can sap our ability to enjoy life to the fullest.

“Whether it’s losing sight of the little things that make life magical or relinquishing the opportunity for a proper belly laugh – it’s just not worth it!

“So always be prepared for those moments hanger might be lurking, because you wouldn’t want it to steal your funny.”