Share
1st July 2025
04:18pm BST
This article contains affiliate links. We may earn a commission on any sales generated from it.
According to an x-rated marketing campaign, one Eastern capital is the G-spot of Europe, as nobody knows where it is, but when you find it, it's amazing.
However controversial the ad was at the time, as it was launched just before Pope Francis’s August 2018 visit to the country, the message couldn't be more true.
The Lithuanian capital, Vilnius, is at the top of the list of trending, must-visit destinations, according to KAYAK's Summer Savings 2025 Report, and a top destination for British tourists.
The travel company found a 105% increase in flight searches from the UK compared to last year, with flights as cheap as £16 in September, according to Skyscanner.
Vilnius's appeal lies in its combination of low costs and rich cultural experiences.
A typical two-night stay costs approximately £236.51, including meals, drinks, sightseeing, and transport. This translates to about £118 per person.
According to the report, costs in Vilnius are over 10% lower than those in the runner-up capital, Lisbon. Additionally, it was also less than half that of 18 other cities.
And not to forget, a pint of domestic beer in Vilnius will set you back between 3 and 5 euros (£2.53 and £4.21), according to financial tech firm Wise.
Some would argue the price of that pint alone is reason enough to hop on a flight to Lithuania's capital, especially compared to an £8 pint in central London.
Vilnius is also believed to be one of the greenest cities in Europe, hence why spring and summer are the perfect time to plan a visit. Make sure to visit Vilnius University Botanical Garden in Kairėnai, where you can admire hundreds of brightly coloured rhododendrons.
A Vilnius local told the Daily Express: "I have lived in Vilnius for most of my life, except for a couple of years in the UK, and yet every spring in this city, filled with blooming flowers and abundant green spaces, takes my breath away.
"If you visit Vilnius during the warm season, you'll have the chance to enjoy a slower pace of life. The city is compact and uncrowded, offering a perfect balance of a historically rich and beautiful Old Town, quality culture, exciting events, great coffee shops and places to grab a drink, and plenty of green areas for relaxation or active pursuits.
"Could anything be more Lithuanian than taking a refreshing evening swim in one of the many forested lakes around Vilnius on a hot summer day?"
However, she did add, "I think tourists shouldn't enter Vilnius in winter. It's dark, cold, and everyone is at home."
Just a short walk from Vilnius Old Town, you'll stumble upon Vingis Park, a 162-hectare serene forested park ideal for walking, cycling, roller-skating or even outdoor concerts of famous artists, including Björk or Elton John.
The trending city offers a vibrant cultural scene.
The UNESCO-listed Old Town features baroque architecture, charming cobblestone streets, and landmarks such as the neoclassical Vilnius Cathedral.
Last but not least, the bohemian Užupis district, known for its artistic community and self-declared independence, adds to the city's free-spirited charm.
