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16th October 2018
02:04pm BST

"Anger is an interesting emotion/ My teacher used to tell me I could control it/ But I never listened/ I just thought to myself, 'little does she know about the thoughts I keep on my mind in prison'."With a real focus on the anger and general aggression that leads to acting on impulse and people then making a life-altering mistake, Guvna B's words are thought-provoking to say the least. Over a haunting backdrop made up of solely piano keys, he continues:
"She would say to me: 'When you get angry count up to 10'/ The problem is when I got punched in the face in the playground I forgot about my teacher's counselling/ And when my dad passed away I couldn't mask the pain/ The roots ran deep so I'd get angry about the tiniest thing every other day/ You see anger's a natural emotion but can be dangerous in motion/ It puts intelligence in a headlock/ Your brain in a dead spot/ Next thing you're reaching for the bat like a Red Sox."With an increased pressure on both the government and police to tackle the rise in crime the UK has faced this year - it's the worst in history for street crime, especially in the country's capital - this creative format to deliver the message that the violence needs to stop is one that speaks volumes, literally. Ending his message, Guvna B says:
"A toxic potion of rage, embarrassment, shame/ But how long until I make a mistake that I can't change?/ About 90 seconds/ About 90 seconds for anger to pass/ 90 seconds until I'm back in charge/ About 90 seconds to search deep in my heart/ And think, 'What's it gonna be?/ Either I get the best of my anger, or my anger gets the best of me.'"The Metropolitan Police anti-violence campaign is being supported by WPP, who have generously provided creative and production for free.
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